"Coinciding the release of Season 11 of The X Files, our Mill team collaborated with Fox and Facebook to create an AR experience that would build excitement and awareness to fans and viewers alike. What's so exciting and special about this project is that was the first use ever of Facebook's World-Tracking capabilities for AR. For the first time within Facebook's AR Studio Platform, users would have the ability to track AR experiences within surfaces in their own environment. This feature has become an essential storytelling component for the AR platform, opening up possibilities for both users and developers to tell richer stories based on their real world environments around them.
Role: Creative Director
Created at The Mill