Brief

For their 2019 fashion show, premiering on Amazon Prime Video, Savage x Fenty wanted to create a one-of-a-kind red carpet experience for their VIP celebrity guests.

Approach

We created a system that allowed our artists to generate customised moving visuals live in real-time, tailoring each visual experience to the larger-than-life personalities as they made their grand entrances to the fashion show. Projected live onto multiple planes of a tunneled red carpet, the system allowed us to transform the brand’s patterns and color palettes into a shimmering wormhole of textures and supernovas.

Impact

The footage was immediately available for social sharing. The flurry of posts from celebrities like Halsey, Migos, Gigi Hadid and Diane Von Fürstenberg created an Instagram storm that reached an organic audience of over 150 million people in the first 24 hours, making the Savage x Fenty show the fashion event of the season.

Credits

Credits:

Visuals Creative Director: Pierce Gibson

Director + Creative Direction : Jason Miller

Lead Technician: Jimmy Gass

Producer: La-Ra Hinkledeyn

ACD: Rama Allen

Production company: The Mill and OM Digital