Take technology for a test drive.Tech Drive VR allows users to test out Nissan’s high-tech safety features in situations that replicate real-life dangers—hazards and near misses of all kinds. And since danger can come from any direction, the 360-degree experience allows a very real, driver’s seat perspective as the car reacts to dangers that a driver wouldn’t have seen. With Tech Drive, you can put safety technology through its paces, and experience (not just hear about) how the car has you covered. It’s proof of Nissan innovation—not only in their cars, but also in their marketing.
Production: Mill+
Art Director: Pierce Gibson