Physical and Virtual apparel collide in MATTE BLACK’s Web 3 enabled Merch Drop.

To celebrate the launch of MATTE BLACK Card, Matte Project’s ETH Tethered VIP Card, Matte Projects launched a collab with An Only Child to release a limited edition Hoodie, Bucket Hat and T-Shirt. Each purchase would come with a custom NFT.

For the Event the NFT Merch was showcased in a life sized Hologram booth where guests could scan the QR code in order to access the physical purchases the night of the event.

To bring the Hologram to life visuals were created with the bespoke 3D Hoodie, Hat and Shirt along with product spec call outs highlighting the unique features of each item. The Future of Shopping has arrived.